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Business intelligence / IMRB International / Market research / WPP Group / Internet / Social networking service / Technology / Marketing / Digital media


Bridging the Digital Divide Move over youngsters, the old folk are coming With the older consumers taking to the digital world like never before, what does it mean for the marketers? How is the digital
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Document Date: 2014-04-07 02:36:04


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Country

United Kingdom / Turkey / India / Brazil / /

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IndustryTerm

mobile internet capability / media behaviour / online banking / access internet / online banking services / visit travel websites / travel reservations / internet usage / internet capability / mobile internet / age / social networking account / online shopping / target / /

Person

Deepa Mathew / /

Region

Latin America / /

Technology

mobile phones / smartphones / /

SocialTag