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| First Page | Document Content | |
|---|---|---|
 Date: 2014-01-31 13:20:02Marketing Economy Microeconomics Brand management Product management Double jeopardy Brand loyalty Brand Consumer behaviour Marketing strategy Positioning |
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| First Page | Document Content | |
|---|---|---|
Date: 2014-01-31 13:20:02Marketing Economy Microeconomics Brand management Product management Double jeopardy Brand loyalty Brand Consumer behaviour Marketing strategy Positioning |
Add to Reading List |
xii Preface These patterns are valuable knowledge. It’s often thought that great marketing strategy is obvious—with hindsight everyone can see what you
