Andrew & Boston Consulting Group / Twitter / Michelin / YouTube / Facebook / Saatchi / /
Country
Italy / New Zealand / /
Currency
USD / /
Event
Natural Disaster / Person Travel / /
Facility
Sky City Cinema complex / University of Ideas / Willy Wonka’s factory / /
IndustryTerm
natural product / social media / food retailers / crowded and competitive food market / non‐core products / little advertising / comfort food / massive social media presence / business‐to‐consumer social media / sorbet maker / social media influencer / food / /
NaturalFeature
Pacific Island / /
Organization
New Zealand Ice Cream Manufacturers Association / Winter Symphony / University of Ideas / /
Person
Robert Oliver / Tracey Richardson / Kevin Roberts / Heston Blumenthal / Gianpaolo Grazioli / Joanne Bensemann / /
Position
Queen / CEO / leader / general manager / crazy food scientist / head chef / chef / general manager of a large marina in Italy / head chef / owner and culinary artist / Entrepreneurship Paper Coordinator / self‐taught chef / World‐renowned chef / /
Microsoft Word - TRichardson152334CaseStudy.docx