| Document Date: 2013-05-09 21:23:28
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City Chicago / / Company the New York Times / Wall Street Journal / YouTube / Google Inc. / / Continent America / / IndustryTerm in-search ads / media landscape / / NaturalFeature America channel / Used channel / / Person John Cho / Barack Obama / Tom Hanks / Kal Penn / Nate Lubin / / Position Director of Digital Marketing for Obama / President / First Lady / Director of Digital Marketing / / Product TrueView / YouTube TrueView / / PublishedMedium the Wall Street Journal / the New York Times / / Region Northern Virginia / / URL www.youtube.com/barackobama / www.barackobama.com / www.youtube.com/advertise / /
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Case Study | Obama for America Obama for America persuades voters on YouTube; end-to-end strategy drives election success The Obama campaign knew that in 2012, they could not rely on the same