Royal Mail / Centre for Experimental Consumer Psychology / /
Country
United Kingdom / /
Event
Business Partnership / /
Facility
Bangor University / /
IndustryTerm
media planners / multiplier-laden media / physical and virtual media / greater emotional processing / brain network / physical media / advertising research / communications effectiveness / Conventional tools / spatial memory networks / virtual media / default network / physical and digital media / emotional processing / /
Organization
Millward Brown and Bangor University / Bangor University / /
Millward Brown Case Study - Using Neuroscience to Understand