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City Gainesville / Airfare / Philadelphia / / Company The New York Times / SEO-PR EXECUTIVE SUMMARY / Southwest Airlines / NetRatings / SEO / Google / Dallas Morning News / MSNBC / SEO-PR / Gannett / Philadelphia Business Journal / AOL / Washington Post / Yahoo / CNN / / Country United States / / Currency USD / / Event Dividend Issuance / / IndustryTerm dozen media outlets / search news engines / search terms / corporate communications executives / release distribution services / search box / airline ticket sales / online ticket sales / news search engines / online marketing / wire services / free and inexpensive tools / corporate communications / search engines / news search / news search engine campaigns / online news readers / public relations people / public relations department / search engine considerations / press releases using wire services / public relations / news search engine results / airline travel purchase decisions / news search results / wire search / / Person Greg Jarboe / Angela Vargo / Linda Rutherford / / Position Director and now Vice President of Public Relations / co-founder / CEO / / ProgrammingLanguage FL / / ProvinceOrState Florida / / PublishedMedium The New York Times / Washington Post / / Region Southwest / / Technology search engine / / URL www.Southwest.com / www.instituteforpr.com / / SocialTag 
Golden Ruler Award for Excellence in Public Relations Measurement “You Are Now Free To Link PR and Sales” Southwest Airlines and SEO-PR EXECUTIVE SUMMARY Each month, millions of people use Yahoo News, AOL News, Googl