Swiss Radio International / Swiss Broadcasting Corporation / the Financial Times / /
Country
Switzerland / / /
IndustryTerm
potential advertising revenue / banking / media businesses worldwide benefit / pharmaceuticals / media / internet users / social media community / finance / online readers / online service / /
Organization
SWI swissinfo.ch / English Service / /
Person
Dale Bechtel / Amr Huber / / /
Position
Head of Communication and Marketing Case Study www.ft.com/syndication Adding variety / Head / Head of Communication and Marketing / Head of Department / /
News organisation SWI swissinfo.ch attracts a global readership with the support of the Financial Times • The challenge. How to better engage a niche and international audience in a news-saturated world. • The solu