| Document Date: 2014-03-19 10:41:49
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City New York / / Company IAB Image-Based Advertising Working Group / Tribune / Vibrant Media / Speed Shift Media/Northwest Dealer Group / Facebook / Doner / New York Daily News / The Image-Based Advertising Working Group / Nielsen Online / ComScore / Meredith / Mazda / NYDailyNews.com / GumGum / Boston.com / Kleiner Perkins Caufield & Byers / / Country United States / / Currency USD / / / Event Business Partnership / / IndustryTerm image advertising / display advertising networks / in-image advertising value chain / Internet Trends / display advertising ecosystem / digital advertising market / in-image advertising risk falling / online advertising / viewable display advertising options / interactive advertising marketplace / native advertising landscape / display advertising formats / Online Brand Effect platform / ad products / display/banner advertising / nascent display advertising format / digital display advertising / in-image advertising / image advertising providers / real estate / online ads / Online Brand Effect norms / http / Person Tony Winders / Carl Kalapesi / / / Position Director / Industry Initiatives / / Product Advertising Primer Several / Mazda CX / / PublishedMedium New York Daily News / / TVStation KPCB / / URL gumgum.com / http /
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In-image Advertising Primer: Understanding the value of images for marketers to reach consumers March, 2014