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Gabriella Johansson & Jasmine Moradi A study of how companies can use brand fit music strategically in their stores to influence consumer behaviour, strengthen their brand and increase sales. Bachelor Program in Retail
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Document Date: 2016-08-24 11:03:01
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File Size: 3,14 MB
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Gabriella Johansson & Jasmine Moradi A study of how companies can use brand fit music strategically in their stores to influence consumer behaviour, strengthen their brand and increase sales. Bachelor Program in Retail