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Business / Sociology / Dow Jones Industrial Average / IBM / Social media / Electronic business / Smarter Planet / Social networking service / Social business / Technology / Computing / Electronic commerce


‘‘Liking’’ isn’t leading. Fifteen years ago, buying books or shoes online Turning customers into advocates. seemed novel. But traditional commerce and
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Document Date: 2013-07-16 16:02:31

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City

Boston / /

Company

IBM / International Business Machines Corp. / Amadori Group / Cemex / Harvard Business School Press / /

Currency

USD / /

IndustryTerm

social technology / social business network / social-technology industry / online discussions / online / Social media / e - commerce / infinite focus / social networks / online experiences / social network / cement maker / social networking / taken social media / /

Organization

Harvard / /

Person

Frederick F. Reichheld / /

Position

poultry leader / /

URL

www.ibm.com/legal/copytrade.shtml / /

SocialTag