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Information science / Information retrieval / Marketing / Internet marketing / Internet advertising / Information retrieval evaluation / Internet search engines / Click-through rate / Rates / Beta distribution / Discounted cumulative gain / Google Search
Date: 2016-06-28 04:30:57
Information science
Information retrieval
Marketing
Internet marketing
Internet advertising
Information retrieval evaluation
Internet search engines
Click-through rate
Rates
Beta distribution
Discounted cumulative gain
Google Search

Incorporating Revisiting Behaviors into Click Models ∗ Danqing Xu, Yiqun Liu, Min Zhang, Shaoping Ma,Liyun Ru State Key Lab of Intelligence Technology and Systems Tsinghua National Laboratory for Information Science an

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