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![]() | Document Date: 2011-07-15 09:05:57Open Document File Size: 354,44 KBShare Result on FacebookCityLaurel / Boston / New York / Chicago / /CompanyIBM / Competing / Harvard Business Press / IDEO / Harvard Business School Press / Da Capo Press / Strategos / /EventProduct Issues / /IndustryTermtheory that customers buy products / communications strategy / point-in-time solutions / value proposition / /OrganizationHarvard / Product Development Management Association / Harvard Business School / /PersonDavid Garvin / John Hauser / Mark W. Johnson / Heather Coon / Rowan Gibson / Jeffrey Lazenby / Gary Hamel / Peter Sharzynski / Regina Conti / Joseph V. Sinfield / Anthony W. Ulwick / Teresa Amabile / Elizabeth J. Altman / Peter Skarzynski / A. G. Lafley / Tom Kelley / Abbie Griffin / Tom Peters / Clayton Christensen / Dorothy Leonard / Theodore Levitt / Abbie Griffith / Scott D. Anthony / Michael Herron / C. K. Prahalad / Thomas Watson / /Positionvice presidents / CEO / professor / process-oriented P&G CEO / general manager / chef / /ProductMany companies / /PublishedMediumthe Harvard Business Review / Harvard Business Review / /Technologyopportunity algorithm / MP3 / /URLhttp /SocialTag |