River / Minneapolis / Glencoe / Roseville / Sydney / /
Company
Wilson / Marketing Education Group / Kohler / Burton PLC / John Wiley & Sons / /
Country
Australia / / /
Facility
University of Western Sydney / University of Newcastle / Prentice Hall / University of Minnesota Press / Zyman Institute of Brand Science Application / Zyman Institute / University of Ulster / Zyman Institute of Brand Science / John Stanton Technical Paper Series The Zyman Institute of Brand Science / Zyman Institute of Brand Science Background / Emory University / /
IndustryTerm
internal reporting systems / required specific accounting treatments / management accounting systems / innovation research / conventional accounting / /
Organization
Zyman Institute of Brand Science / Emory University / Australian Accounting Standards Board / International Accounting Standards Board / Public Administration / Zyman Institute of Brand Science Background and Purpose Piercy / Zyman Institute of Brand Science Application of the Changes / Marketing Intelligence / University of Ulster / School of Marketing and International Business / Newcastle Business School / Emory University's Goizueta Business School / University of Western Sydney / University of Newcastle / University of Minnesota Press / /
Person
Patricia Stanton / John Stanton / /
Position
author / CPA / Head / Associate Professor / /
ProvinceOrState
Illinois / /
PublishedMedium
Accounting / Auditing & Accountability Journal / the Symposium / Australian Journal / International Marketing Review / The Accounting Historians Journal / The Free Press / /
Zyman Institute of Brand Science “Brand-Driven Business Performance” ZIBS Technical Report