WPP / IBM / Accenture Digital Diagnostics / Adobe / Kellogg / Digital Consulting / Oracle / Interpublic / Nestle / Google / Verizon / American Express / Digital Presentation Technologies / ABN Amro / Sony Electronics / Sapient / Yahoo / Case Study Procter & Gamble Co. / Telstra / /
Country
United States / India / /
Currency
USD / /
IndustryTerm
consumer electronics / online retailer / media auditing / search page layouts / offline media placements / annual media / social media presence / interactive production management / large retailer / non-media investments / technology experience / retail / e-commerce / large media / online and offline channels / media investment / analytical tools / automated Web / technology services / web performance / Web Development / multivariate testing / pharmacy retailer / conventional web / e-commerce capabilities / multichannel type solutions / analytics solution / media strategy / social media / web properties / contemporary marketing solutions / media mix optimization / particular retailer / consumer products / financial services / pitch management / analytics-driven retail channel optimization / development technologies / online channels / onsite search / website benchmarking tool / online presence / e - commerce / technology platforms / analytical software / software solutions / intuitive business intelligence solution / software solution / diagnostic tool / /
Organization
US Department of Health and Human Services / Medicare / /
Position
process and operating model / technology and talent / Operating Model Technology Talent Driving Marketing Performance Mission Cam pai gn Campaign Management Content Management / Representative / /
Product
Agile / Analytics / Analytics Platform / Digital Optimization services / Digital Optimization / Accenture Agile / /
ProgrammingLanguage
Java / PHP / JavaScript / /
Technology
PHP / ATG / development technologies / Content Management / service level agreement / Flash / business intelligence / Mobile Computing Technologies / /
Accenture Interactive Driving Superior Marketing Performance Through Relevance at Scale The evolution of the CMO Agenda For years, CMOs were measured on