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Communication design / Graphic design / Brand / Interbrand / Rebranding / Corporate identity / Advertising / Brand language / John Murphy / Marketing / Brand management / Identification


Creating and managing brand value
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Document Date: 2003-10-27 12:24:46

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City

New York / /

Company

BMW / Interbrand Group / Interbrand Ireland / Renault / /

Continent

Europe / /

Country

Germany / France / Scotland / Spain / Ireland / /

IndustryTerm

retail design / naming / internal brand communications / verbal identity / mass car buyers / strategy / advertising line / car / research / digital branding tools / /

Organization

Scottish Culture Board / /

Person

Charles Brymer / Rudolf Giuliani / Song Contest / /

Position

Chairman & Chief Executive / /

URL

www.interbrand.com / /

SocialTag