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Brand / Store brand / Mergers and acquisitions / Kraft Foods / Interbrand / Brand language / Brand report card / Marketing / Brand management / Identification


Tim Ambler Senior Fellow London Business School t
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Document Date: 2007-06-26 13:10:36

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File Size: 65,35 KB

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City

Bombay / Kano / Victoria / /

Company

EC / Burger King / Amazon / BP / Unilever / Panasonic / Nokia / Sony / Mars Corporation / Young / Diageo / Coca Cola / BBC / EasyJet / Rolls Royce / AOL / Kraft Foods / Vestas / Intel / Reuters / /

Continent

Europe / /

Country

Germany / Belgium / France / Japan / United States / Nigeria / United Kingdom / China / Finland / /

Currency

GBP / USD / /

Event

Reorganization / Dividend Issuance / /

Facility

Albert Museum / /

IndustryTerm

advertising/communications / retail / utilitarian products / business to business / honest products / e - business / advertising spenders / car marque / oil / finance men / risk insurance / advertising returns / /

MusicGroup

Flow / /

Organization

Consumers’ Association / monster.com / British government / EC Trademarks Office / Young and Rubicam / London Business School / /

Person

Taylor / Gary Hamel / Monte / Tim Ambler / Vance Packard / Mercedes Benz / Flora Marmite Bisto Hamleys Oxo / Ina Fel / Ferrari Benz / /

Position

driver / chief / king / CEO / Executive / Dunhill boxer / /

ProvinceOrState

Washington / /

PublishedMedium

BusinessWeek / /

Region

East Europe / Northern Nigeria / /

SocialTag