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City Austin / Paris / / Company Renault / Imperial College Press / Data General / / Country Germany / France / United States / United Kingdom / / / IndustryTerm steel industry / oil crisis / fiscal law / final product / energy consumption / steel plates / high-tech industries / steel finish / / Movie Stalker / / Organization BRUNO LATOUR Centre / ADRIAN MONAGHAN School of Business and Management Brunel University Uxbridge / / Person Bela Gold / Tracy Kidder / MICHEL CALLON / Hannibal / Michel Ecole / C. Freeman / Latour / / Position mediator / the sheer translator / entrepreneurial engineer / architect / journalist / Schumpeterian model / the entrepreneur / Schumpeterian entrepreneur / *Translator / faithful spokesperson / collective actor / producer / entrepreneur / engineer / experienced engineer / / ProvinceOrState North Carolina / / PublishedMedium the Eagle / / RadioStation AM 188 M / AM 190 M / AM 196 M / AM 192 M / AM 194 M / / Region Far East / / Technology fuel cells / /
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International Journal of Innovation Management Vol. 6, No. 2 (June[removed]pp. 187–206 © Imperial College Press THE KEY TO SUCCESS IN INNOVATION* PART I: THE ART OF INTERESSEMENT