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City Austin / Paris / / Company IBM / GE / 3M / Imperial College Press / Apple / / Continent America / / Country Germany / France / United States / United Kingdom / / / Event Natural Disaster / / Facility M. Akrich et al. mosque / / IndustryTerm frozen-food economy / food dates / pathetic tool / fantastic network / sheet steel / storage equipment / manufacturing engineers / machine tools / software developer / energy / electricity / software domain / industrial site / deep-frozen food / production technology / chemical materials / public relations / / OperatingSystem Macintosh / / Organization Centre for the Sociology of Innovation / BRUNO LATOUR Centre / ADRIAN MONAGHAN School of Business and Management Brunel University Uxbridge / / Person Bela Gold / Certain / Steve Jobs / Then Jehl / T. Hughes / MICHEL CALLON / Michel Ecole / Latour / / Position genius handyman / self-taught Nimbus professor / handyman / solitary handyman / entrepreneur / a strategist / *Translator / Spokesperson / able manager / confirmed bench scientist / scientist / amateur photographer / strategist / a researcher / designer to marketing / engineer / separate controller / designer / good non-specialised engineer / representative / software developer / lawyer / / Technology promising technology / production technology / integrated circuits / CAD / /
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International Journal of Innovation Management Vol. 6, No. 2 (June[removed]pp. 207–225 © Imperial College Press THE KEY TO SUCCESS IN INNOVATION* PART II: THE ART OF CHOOSING GOOD SPOKESPERSONS