General Electric / Ford Argentina / Procter & Gamble Europe / Creating Global Marketing Heineken N.V. / Ford Motor Co. / North American Free Trade Agreement / Samsung Electronics Co. / Colgate-Palmolive / Procter & Gamble / Subsidiaries Colgate-Palmolive / Lotus Development Corp. / Philips / Abstract Kentucky Fried Chicken (Japan) Ltd. / Barco Projection Systems / Nestle S.A. / High-Definition Television / Bajaj Auto Ltd. / Boston Consulting Group / HBS Publishing / McDonnell Douglas / Pepsi / Airbus / Matsushita / Hilton Hotels Corporation / Inditex / Siemens AG / Abstract Citibank / Jollibee / Strategy Analysis N/A Consumer Bank / Heineken / Boeing / Building Global Market Participation Jollibee Foods Corp. / Nissan Motor Co. Ltd. / Sony Corp. / Microsoft / /
Continent
Europe / Asia / North America / /
Country
Switzerland / Japan / Brazil / Canada / Portugal / United Kingdom / Philippines / China / India / Germany / Mexico / Guinea / Uzbekistan / Russia / United States / Argentina / Spain / /
Currency
pence / /
Event
Company Expansion / Analyst Recommendation / Bankruptcy / /
Facility
New York headquarters / KFC's headquarters / Prentice Hall / Nestle's headquarters / /
IndustryTerm
food chain / consumer electronics industry / resource management / e - business / country subsidiary management / apparel retailer / local software vendors / bank / local law / quality-driven telecommunications equipment industry / information technology / manufacturing / large software project / furniture retailer / hamburger chain / electrical engineering giant / advertising messages / food operations / Internet / e-commerce / chain management / manufacturing plant / nascent personal computer software industry / aircraft manufacturing industry / portfolio management / control systems / connector manufacturing / software industry / /
MusicGroup
General / /
Organization
Harvard Business School / Packaging Chapter / Uzbekistan government / Marketing / /
Person
Richard Seet / Ashok Nimgade / Rowland T. Moriarty Jr. / Eric J. Vayle / Paula Etchard / Jim Manzi / Pankaj Ghemawat / Alessandro L. Spadini / Lynda M. Applegate / Edward J. Hoff / George S. Yip / Benjamin GomesCasseres / Phyllis Dininio / Philip M. Rosenzweig / Heather A. Hazard / Sergio Signorelli / Krista McQuade / R. Uyterhoeven / Eric Mankin / David B. Yoffie / Meredith Collura / Ramiro Montealegre / Kyoichi Ikeo / John J. Coleman / Marie-Therese Flaherty / Michael J. Enright / U. Srinivasa Rangan / Tarun Khanna / Jose Luis Nueno / Ashish Nanda / Greg Conley / Bill Clinton / Jan Piskorski / Brian Mulroney / Helen Shapiro / Nathalie Laidler / Jamie O'Connell / Anna Harrington / Chuck Digate / Lou Weston / consultants / /
Position
Prime Minister / President / Political risk The president / teaching professor / CEO / performance leader / entrepreneurial country general manager / senior manager / editor / international division VP / small niche player / vice president of marketing / sales and marketing manager / market leader / professional manager / global marketing director / innovative and unconventional entrepreneur / Porter / E. Porter / /
Case Map for Yip: Total Global Strategy (Prentice Hall) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or