New York headquarters / KFC's headquarters / Nestle's headquarters / /
IndustryTerm
individual products / food chain / consumer electronics industry / resource management / analytic tools / e - business / apparel retailer / bank / local law / quality-driven telecommunications equipment industry / information technology / manufacturing / large software project / airline tickets / Internet business models / incumbent management / electrical engineering giant / advertising messages / retail / Internet / e-commerce / chain management / technology vendors / car rental businesses / aircraft manufacturing industry / portfolio management / control systems / connector manufacturing / car sales / management systems / midsize manufacturing / /
MusicGroup
General / /
Organization
Harvard Business School / Uzbekistan government / Marketing / Priceline WebHouse Club / /
Person
Richard Seet / Jon K. Rust / Gerrit Meier / David E. Bell / Elie Ofek / Ashok Nimgade / Jay Walker / Frank X. Cook Jr. / Rowland T. Moriarty Jr. / Eric J. Vayle / Meg Whitman / Lynda M. Applegate / Edward J. Hoff / George S. Yip / Robert Kaplan / David P. Norton / Philip M. Rosenzweig / Paul Schmitz / Heather A. Hazard / Sergio Signorelli / John A. Quelch / Maria T. Farkas / Krista McQuade / Eric Mankin / David B. Yoffie / Meredith Collura / Christopher A. Bartlett / U. Srinivasa Rangan / Jose Luis Nueno / Greg Conley / Jack Welch / Henry Mintzberg / Jamie O'Connell / Anna Harrington / Lou Weston / Laure Mougeot Stroock / consultants / /
Position
entrepreneur / teaching professor / CEO / performance leader / entrepreneurial country general manager / senior manager / editor / small niche player / sales and marketing manager / market leader / global marketing director / /
Case Map for Spulber: Mangement Strategy (McGraw-Hill) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or