C A S E S T U D Y: I H O P IHOP needed to identify and profile its most profitable customers, prioritize sites and markets for strategic expansion and determine whether its existing locations were positioned correctly. - International marketing - Document - PDFSEARCH.IO

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	C A S E S T U D Y: I H O P IHOP needed to identify and profile its most profitable customers, prioritize sites and markets for strategic expansion and determine whether its existing locations were positioned correctly. Add to Reading List Document Date: 2010-07-20 15:31:53 Open Document File Size: 145,79 KB Share Result on Facebook City Glendale / / Company MapInfo Corporation / MapInfo Location Intelligence / IHOP Corp. / / Country Canada / / Event Reorganization / Force Majeure / / Facility How many / / IndustryTerm real estate decisions / Real estate development / family restaurant chain / / Person Franchise / Rick Celio / / / Position Vice President / / ProvinceOrState California / / URL www.mapinfo.com / / SocialTag International House of Prayer Business intelligence IHOP Predictive analytics Customer relationship management Business Marketing MapInfo

C A S E S T U D Y: I H O P IHOP needed to identify and profile its most profitable customers, prioritize sites and markets for strategic expansion and determine whether its existing locations were positioned correctly. Add to Reading List