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Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines September 2004, Version 6.0b Global Version
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Document Date: 2007-11-28 11:55:43


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City

Interactive / /

Company

Procter & Gamble / AdTech / MSN NY Times Digital Overture Poindexter Systems / ABC / New York Times / Association (Brazil) Media Rating Council (U.S.) PricewaterhouseCoopers LLP / NetRatings / Three Ad Networks / AOL / Yahoo! / Cossette/Fjord Interactive (Canada) Falk AG / PricewaterhouseCoopers LLP / Forbes.net / CNET Networks Inc. / /

Continent

Europe / /

Country

Germany / France / Japan / United States / Brazil / Slovenia / Korea / United Kingdom / China / Israel / /

Event

M&A / FDA Phase / /

IndustryTerm

Internet activity / on-line browser / online advertising measurement data / off-line cached media / Internet advertising / advertising sellers / media industry / Internet organizations / web content server / media delivery vehicles / Internet planners / Internet measurement / Internet Group DoubleClick* Fastclick Falk North America* Focus Interactive/Excite Network / advertising spending / media / modifications as new technology / Internet user / Internet media / /

Organization

Interactive Committee / Interactive Advertising Bureau / Measurement Task Force / Interactive Media Association / Assoc. of Ad Agencies / Media Rating Council / Europe IM / American Association of Advertising Agencies / Advertising Research Foundation / Association of National Advertisers / /

Product

Project / /

Technology

HTTP / Caching / flash / /

URL

About.com / Forbes.net / Advertising.com / Forbes.com / /

SocialTag