| Document Date: 2012-07-11 06:16:51
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Company ABC / The IAB / Digital Trading Standards Group / Digital Trading / / Country United Kingdom / / Currency GBP / / / Event Business Partnership / / IndustryTerm online trading keeps / Online AdSpend Study / media banners / online advertising sales houses / media agency survey / online display advertising / online advertising / recent media agency survey / online display / ad networks / Online video / online advertising network business model / media industry auditor / display media / display advertising / / Organization Internet Advertising Sales House / IASH Council / IAB Display Trading Council / / Position Manager / IABUK / representative / Networks Manager / independent media industry auditor / / URL www.abc.org.uk / /
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Brand Safety for Digital Trading The recent IAB/PwC Online AdSpend Study showed that display advertising in the UK was worth £1,128 million up 13.4% on a like for like basis from £945.1million in[removed]This was a landm