Coca-Cola Co. / Google / Skechers USA Inc. / THE TIMES / Various Media Company / Consumer Watchdog / /
Country
United States / /
Currency
USD / / /
IndustryTerm
risqué advertising / advertising dollars / giant search engine / search engine optimization / mainline newspapers / line advertising media / age groups / newspaper advertising / online advertising / Internet advertising / advertising scene / advertising works / higher technology / false advertising / truthful and non-deceptive advertising rests / media types / Internet search engine / advertising laws / motor vehicle advertising / least trusted media / still advertising / advertising investment / weight loss device / advertising system / advertising industry / advertising involving / search parameters / advertising practices / legal and ethical advertising / advertising state / truthful advertising / bait advertising / ethical advertising / advertising standards / age bracket trust advertising / consumer advocacy / search engine marketing / social networks / humorous advertising / advertising medium / search engine / hand-held device / retail advertising / /
Organization
National Advertising Review Council / Newspaper Association of America / Electronic Retailing Association / Consumer Federation of America / American Association of Advertising Agencies / Federal Trade Commission / Children’s Advertising Review Unit / Association of National Advertisers / National Advertising Division / United States Senate / Advertising SelfRegulatory Council / federal government / Interactive Advertising Bureau / American Advertising Federation / Direct Marketing Association / Trust of Advertising / /
Person
Eric Schmidt / Robert H. Teuscher / Marcus / /
Position
attorney / sales manager at the time and later president / Executive Chairman / Researcher / U.S. attorney / /
BELIEVE IT OR NOT A BBB Study of the Perceptions of Advertising By Consumers & Business