Back to Results
First PageMeta Content
Integrated marketing communications / Mobile marketing / Guerrilla marketing / Customer relationship management / Interactive marketing / Internet marketing / Online advertising / Youth marketing / Database marketing / Marketing / Business / Strategic management


Document Date: 2006-09-08 16:16:11

Open Document

File Size: 498,18 KB

Share Result on Facebook

City

New York / Miami / London / /

Company

Humana / Chrysler Corporation / Google / ESPN / Marsh & McLennan Companies / Renault Italia / Hiltonjourneys.com / Hilton Hotels / Ogilvy North America / Carnival Cruise / /

Continent

Asia / North America / Europe / /

Country

United States / /

Event

Person Communication and Meetings / /

IndustryTerm

media tools / separate online and offline silos / technology innovation / healthcare plan / healthcare services hits branding strategy / Internet-based marketing initiatives / outdoor advertising / media mix / customer using interactive tools / online advertising / print media / payment processor / advertising partners / online advertising/promotion activities / direct media / online channel / online techniques / online tools / search criteria / online and offline efforts / media platform / channel Internet / media types / insurance customers / online brand marketing / online marketing / media placement / healthcare budget / outpatient services / interactive tools / online marketing component / insurance industry / online and offline marketing activities / web interface / brand awareness while communicating product / real estate / configurable services / media channels / telephone directories / given media type / given product / then search / personalised web pages / offline advertising / media planning/buying functions / media areas / online branding / mass media / health insurance / search engines / online marketing initiatives / healthcare services / online presence / social networks / Online spending / online component / online survey / linear communications model / particular hotel / online/offline marketing activities / media execution / /

Organization

Intelligence Unit / An Economist Intelligence Unit / /

Person

Carla Hendra / George Murphy / Chris Arnholt / Steve Moya / Ed Erhardt / Peter Drucker / Andrea Baracco / Patrick Keane / Jeff Diskin / Jim Speros / Source / Pre Gauntt / /

/

Position

Economist / director of field marketing / senior vice-president for brand marketing / senior vice-president for marketing / president of marketing and sales / management author / chief marketing officers / co-CEO / vice-president of communications / author / chief marketing officer / dialogue Executive / vice-president of marketing services / /

ProvinceOrState

Florida / /

RadioStation

Radio 12 / /

Technology

payment processor / /

URL

Hilton.com / Hiltonjourneys.com / /

SocialTag