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First PageMeta Content
Direct marketing / Customer relationship management / Customer attrition / Internet marketing / Loyalty business model / Relationship marketing / Integrated marketing communications / Marketing / Business / Database marketing


Document Date: 2013-10-08 14:58:51

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Company

Discover Financial Services / Aon Corporation / Fifth Third Bank / American Express / Oracle / Forrester Research / Accenture / /

IndustryTerm

digital marketing tools / online event management / Online Engagement / online banking service / e-mail communications / financial products / automation technology / automation tools / online banking / campaign management tools / Online Engagement Financial services customers / typical bank / online engagement initiatives / online customer behavior / financial services / online marketing activities / bank / online behavior / reinsurance brokerage services / personalization technology / insurance / online channels / online activities / explicit online activity / Online Marketing Methods / real time / particular product / automation tool / event management / online events / engagement services / forms processing engine / explicit online behavior / online activity / campaign management / /

Person

Michael Buzzeo / Margo Georgiadis / Dianne Hardin / Andrew Buckley / /

Position

vice president of Marketing and Sales / director of Database Marketing / vice president of Global Marketing and Strategy / correspondent marketing efforts / /

Technology

marketing automation technology / CRM / personalization technology / /

SocialTag