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Consumer behaviour / Direct marketing / Integrated marketing communications / Acxiom / Centricity / Customer / Internet marketing / Database marketing / Customer relationship management / Marketing / Business / Sales


A customer centricity paradox The 2012 Acxiom and Digiday “State of the Industry” report Study finds customer centricity is
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Document Date: 2014-08-23 13:16:36


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Digiday / Acxiom / /

Event

Reorganization / /

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online targeting / social media / respondent groups / back-end systems / media technology / communications choices / technology professionals / media / finance / online and offline sources / technology changes / online and offline campaigns / online targeting tactics / technology / /

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What / /

Technology

media technology / /

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