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Computing / Internet / Marketing / Pay per click search engines / Google Analytics / AdWords / Google / Analytics / Personalization / Web analytics / Human–computer interaction / World Wide Web


CASE STUDY Marketo Sees 10X Higher Conversion Rate Vs. Traditional Display Remarketing With Google Analytics
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Document Date: 2015-05-14 14:09:56


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Company

Google Inc. / Marketo / /

IndustryTerm

automation software / online advertising campaigns / real-time personalization / real-time personalization product / online remarketing campaign / business to business / /

Person

Mike Telem / Heidi Bullock / /

Position

VP of product marketing / VP of demand generation / /

URL

www.marketo.com / /

SocialTag