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Internet marketing / Internet advertising / Advertising / Pay per click search engines / Online advertising / Click-through rate / Targeted advertising / Bing Ads / Ad serving / Display advertising / Facebook / Quality Score
Date: 2016-04-10 09:08:07
Internet marketing
Internet advertising
Advertising
Pay per click search engines
Online advertising
Click-through rate
Targeted advertising
Bing Ads
Ad serving
Display advertising
Facebook
Quality Score

Predicting Pre-click Quality for Native Advertisements Ke Zhou, Miriam Redi, Andy Haines, Mounia Lalmas Yahoo Labs, London {kezhou,redi,haines,mounia}@yahoo-inc.com

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