Hong Kong University of Science / Columbia University / /
IndustryTerm
real estate / by-product / by-products / financial products / online trading account / systems / finance theory / finance principles / information search / finance definition / certain financial products / financial product / high energy / finance / self-regulation systems / prevention systems / online trading accounts / finance trade-off / finance principle / energy / /
MedicalCondition
heart diseases / cancer / heart disease / stronger chronic association / /
MedicalTreatment
surgery / /
NaturalFeature
Clearwater Bay / /
Organization
Columbia University / Center for Research / Hong Kong University of Science and Technology / /
Person
Elke Weber / Jonathan Levav / Dawn Iacobucci / Sunil Gupta / Donald Lehmann / Tory Higgins / Ronald Wilcox / Brendl / Gur Huberman / Kristi M. Lemm / Joel Huber / Rongrong Zhou / David Glen Mick / MICHEL TUAN PHAM / E. Tory Higgins / / /
Position
Gardener / good tennis player / financial products representative / assistant professor of marketing / first author / associate editor / representative / products representative / professor of business / second author / /
Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals RONGRONG ZHOU MICHEL TUAN PHAM* We propose that consumers’ investment decisions involve processes of promot