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City Falls Church / / Company Valassis / Realeyes Data Services Ltd. / Barclays / Sony / EMEA Tobii Technology AB / ASIA Tobii Technology Ltd. / North America Tobii Technology Inc. / / Country United States / / / Facility Tobii Studio / / IndustryTerm offline web pages / eye tracking equipment / non-transactional online campaigns / online campaigns / banner advertising / online advertising / Online banners / large sample eye tracking data collection services / eye tracking solutions / eye tracking research Online / / Person Steve Scherbak / Mihkel Jäätma / Niall Bellabarba / / / Position Director / media planner / VP Product Development / VP Product Development New Media / / Product Karlsrovägen 2D S-182 53 Danderyd Sweden / / ProvinceOrState Virginia / / Region central Europe / / Technology central Europe Tobii Technology / satellite TV / Eye Tracking technology / flash / / URL www.tobii.com / / SocialTag 
eye tracking research Online banner advertising ““Realeyes eye tracking data helped us break down copy within an ad and isolate words that had little or no impact on a consumer. Having