COLLABORATIVE BRAND ATTACKS IN SOCIAL MEDIA: EXPLORING THE ANTECEDENTS, CHARACTERISTICS, AND CONSEQUENCES OF A NEW FORM OF BRAND CRISES Philipp A. Rauschnabel, Nadine Kammerlander, and Björn S. Ivens Recently, a new cha

First Page		Document Content
Date: 2016-09-02 17:55:44		COLLABORATIVE BRAND ATTACKS IN SOCIAL MEDIA: EXPLORING THE ANTECEDENTS, CHARACTERISTICS, AND CONSEQUENCES OF A NEW FORM OF BRAND CRISES Philipp A. Rauschnabel, Nadine Kammerlander, and Björn S. Ivens Recently, a new cha Add to Reading List Source URL: www.philipprauschnabel.com Download Document from Source Website File Size: 469,33 KB Share Document on Facebook