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J. Scott Armstrong
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1	Evidence-based advertising An application to persuasion J. Scott Armstrong University of Pennsylvania Add to Reading List Source URL: www.advertisingprinciples.com - Date: 2014-12-16 17:04:09
2	Forecasting Decisions in Conflicts using Simulated Interaction A Self-Certification Course Last modified on 18 January, 2007 Designed by: J. Scott Armstrong and Kesten C. Green Reviewed by: Paul Goodwin Add to Reading List Source URL: www.forecastingprinciples.com Language: English - Date: 2013-03-18 23:27:54
3	Predictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method January 23, 2015-R (Version 328) Forthcoming in the European Journal of Marketing subject to changes. J. Scott Armstrong The Add to Reading List Source URL: www.advertisingprinciples.com Language: English - Date: 2015-01-26 00:37:49
4	Predicting Elections from Politicians’ Faces J. Scott Armstrong,* The Wharton School, U. of Pennsylvania, Philadelphia, PAKesten C. Green, Business and Economic Forecasting Unit, Monash University, Melbourne, Au Add to Reading List Source URL: www.forecastingprinciples.com Language: English - Date: 2013-03-18 23:27:38
5	Forecasting using Structured Analogies A Self-Certification Course Last modified on 4 April, 2007 Designed by Kesten C. Green and J. Scott Armstrong Reviewed by Paul Goodwin Add to Reading List Source URL: www.forecastingprinciples.com Language: English - Date: 2013-03-18 23:27:38
6	1 REVIEWS OF BOOKS ON FORECASTING Principles of Forecasting Web Site J. Scott Armstrong, Long-Range Forecasting: From Crystal Ball to Computer, Wiley-Interscience, 1978. First Edition Add to Reading List Source URL: www.forecastingprinciples.com Language: English - Date: 2013-03-18 23:27:50
7	Published in Technology Review, June/July, 1980, The Seer-Sucker Theory: The Value of Experts in Forecasting J. Scott Armstrong People are willing to pay heavily for expert advice. Economists are consulted to tel Add to Reading List Source URL: www.forecastingprinciples.com Language: English - Date: 2013-03-18 23:27:30
8	Predicting Elections from Biographical Information about Candidates: A test of the index method pollyBio76 J. Scott Armstrong, The Wharton School, University of Pennsylvania Andreas Graefe, Karlsruhe Institute of Technol Add to Reading List Source URL: www.advertisingprinciples.com Language: English - Date: 2014-12-16 17:03:41
9	Revised August: R36 Evidence-based Principles of Advertising: Free Internet course Developed by Professor J. Scott Armstrong, The Wharton School, University of Pennsylvania Homepage: http://www.jscottarmstrong.c Add to Reading List Source URL: www.advertisingprinciples.com Language: English Marketing Advertising Education Attitude change Media manipulation Communication design Product design Television advertisement Copy testing Persuasion Online advertising Educational technology
10	PERSUASION PRINCIPLES CHECKLIST for CREATING ADVERTISEMENTS: INSTRUCTIONS Designed by J. Scott Armstrong & Rui Du Updated by Rui Du onContact Rui Du at: ) The following principles can aid cr Add to Reading List Source URL: www.advertisingprinciples.com Language: English - Date: 2015-03-03 00:24:16

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