University of British Columbia / Hong Kong University of Science / University of Minnesota / /
IndustryTerm
constrained processing / advertising context / nonsexual advertising / sex-based advertising / advertising un / advertising information / advertised product / sexual advertising / advertising space / sex-themed advertising / constrained processing conditions / /
MarketIndex
SET / /
NaturalFeature
Clear Water Bay / /
Organization
School of Business and Management / Research Grants Council of Hong Kong / and Canada Research / School of Management / Social Sciences and Humanities Research Council of Canada / Hong Kong University of Science and Technology / Sauder School of Business / University of Minnesota McKnight Land-Grant / University of British Columbia / Vancouver / University of Minnesota / /
Person
Hyde / Joe Redden / Katherine White / Michael LaTour / Darren W. Dahl / Rong Rong Zhou / Jaideep Sengupta / John Deighton / KATHLEEN D. VOHS / Meg Campbell / Akshay Rao / Mary / DARREN W. DAHL JAIDEEP SENGUPTA KATHLEEN / Baba Shiv / Alison Boyce / / /
Position
author / editor / Professor and associate professor / associate professor of marketing / mediator / model of differential parental investment / associate editor for this article / Chair / Professor of Marketing / professor / /
Sex in Advertising: Gender Differences and the Role of Relationship Commitment DARREN W. DAHL JAIDEEP SENGUPTA KATHLEEN D. VOHS* This study draws on differences between men and women’s attitudes about sex,