IR MARKETING CORP / Internal Comm Training IT CORP / /
IndustryTerm
communications structures / Media relations / product-centric web sites / Web-centric Communications Structure James L. Horton Corporate messages / media alignment / web-centric organization / web-centric / communications system / Web Creation / corporate communications / web alignment / company-centric web / interactive communications point / web-centric structure / web department / Corporate media relations talks / corporate communications structure / secondary media / Web Audience Communicator Copyright / communications element / web page newsroom / corporate communications message / retail / corporate communications messages / Web All Organizational Audiences Communicator Message Origin Communicator Message Origin Communicator / company web sites / communications groups / web editors / web-centric alignment look / organizational communications / crazy-quilt media choices / web site presents / media / web site address customers / company web site / public relations / Media buying departments / customer communications / corporate communications officers / online first / reason communications departments / communications departments / Web master / /
Person
James L. Horton / /
Position
driver / CEO / COUNSEL Public Affairs Audiences / CEO CFO / Public Affairs Editor Copywriter / representative / Senior Web Manager Design Editorial Programming Outsourced IR Media Rel Editor Editor Copywriter Copywriter / general counsel / Manager Design Editorial Programming Outsourced IR Media Rel Editor Editor Copywriter Copywriter Admin Outsourced Marketing Editors Copywriters Corp Comm Editorial Support Com Relations / CFO / /
Web-centric Communications Structure James L. Horton Corporate messages come from departments organized by audience and media. Each department delivers part of a total organizational message, often with little integratio