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379 RESEARCH PAPER How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control
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Document Date: 2013-08-16 19:12:20


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City

Madden / San Francisco / Osaka / Washington DC / Tokyo / Report / Scottsdale / Hanover / /

Company

British American Tobacco / Winder AE / Rothmans Marubeni Tobacco Corporation / Philip Morris International / Brown & Williamson / PMI Philip Morris International / Japan Tobacco Inc. / Norsearch Intl / Yomiko Advertising Inc. / Sargent / USA S A / Brown & Williamson37 / J D Sargent S A / Dentsu / Infoplan / PM / Philip Morris / Lambert / Brown / Glantz SA. / Shell Oil / Japan Figure 3 Key / Lorillard63 / Japan Business Review / Philip Morris Asia Inc. / Lorillard / Philip Morris KK / Washington Post / Fuji / RJ Reynolds / American Tobacco / Lark / Salt Monopoly / /

Continent

Asia / /

Country

Switzerland / Hungary / Thailand / Japan / Korea / United Kingdom / China / West Germany / Indonesia / United States / /

Currency

USD / JPY / /

/

Event

Debt Financing / /

Facility

Dartmouth College / Legacy Tobacco Documents Library / University of California / Tobacco Institute of Japan / University of California San Francisco Box / /

IndustryTerm

image advertising / electronic media / tobacco advertising / allowed advertising / billboard advertising ban / television advertising ban / cigarette advertising / tobacco products / tobacco industry advertising / partial advertising restrictions / mass advertising / advertising restrictions / Television advertising / advertising rights / advertising limits / advertising time restrictions / voluntary advertising standards / advertising boosts / alternate media forms / television advertising budget / increased advertising / advertising freedoms / mass media marketing strategies / television advertising period / mass media / media promotion effort / estimated public relations value / higher quality media / television advertising restrictions / television advertising strategies / tobacco brand advertising / tobacco advertising legislation / mass media advertising / Television advertising bans / advertising bans / studies connecting advertising / official advertising restrictions / voluntary advertising code / pursued television advertising / tobacco marketing tool / main advertising objective / tobacco advertising restrictions / advertising study / public relations / advertising campaign / advertising ends / advertising code / /

Organization

University of California / World Health Organization / US government / Federal Trade Commission / Dartmouth College / Retailers Association of Japan / Department of Medicine / Japan Market Research Bureau / Japanese government / Center for Tobacco Control Research and Education / Tobacco Institute of Japan / School of Management / National Science Foundation / Economic Research Service / Leo Burnett Agency / Graduate School / US Department of Agriculture / Norris Cotton Cancer Center / Dartmouth Medical School / /

Person

James Coburn / Tom Berenger / Jean Reno / Daniel Tso / Neil Holbert / Robert Wagner / Pierce Brosnan / Robert P Roper / Chapman S. Eyes / Shih C. Smoking / Pamela Ling / William Webb / Roger Moore / Robert Roper / al Figure / Robert Bockman / Williamson / Charlie Sheen / Chapman S. Hungry / /

Position

Prime Minister / spokesman / president / vice president / General / market and total ad ban PM / Trade Representative / CEO / Marketing Policy PM / foreign brands PM / research consultant / featuring actor / spy / http /

Product

Marlboro / Hollywood / Lark / /

ProvinceOrState

California / Arizona / New Hampshire / /

PublishedMedium

Washington Post / /

RadioStation

385 What / /

SportsEvent

Japan Grand Prix / 1977 Formula One Grand Prix / Formula One / /

Technology

PDF / http / /

URL

http /

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