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“Your partner in better living. We do our part, you do yours. Together we save money.” Target Audience IKEA consumers (“Young people of all ages”) these are young adults with higher education, medium income, and
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Document Date: 2014-06-27 04:25:59
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File Size: 3,29 MB
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Facility
bar Users /
/
Technology
digital camera /
cellular telephone /
Medium Using Augmented Reality Campaign Description This technology /
/
SocialTag
User interface techniques
IKEA
Jardine Matheson Group
Augmented reality
Nature
Classical office furniture
Reality
Furniture
Mixed reality