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Microeconomics / Business models / Loyalty program / Pricing / Incentive program / Loyalty business model / Brand loyalty / Reward website / Loyalty / Marketing / Business / Consumer behaviour


Journal of the Academy of Marketing Science http://jam.sagepub.com Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty Youjae Yi and Hoseong Jeon Journal of the Academy of Marketing Scienc
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Document Date: 2009-12-11 17:37:56

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File Size: 143,67 KB

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City

Schlacter / Gotlieb / St. Louis / /

Company

SPSS / MCI / /

Country

Korea / /

Facility

Square Difference / Brand Loyalty Youjae Yi Hoseong Jeon Seoul National University / /

IndustryTerm

database technology / low-involvement products / given product / promotional tools / online version / information search / profitable / particular products / test products / airline industry / highinvolvement products / value chain / /

Organization

Academy of Marketing Science Additional / Academy of Marketing Science / Seoul National University / ACADEMY OF MARKETING SCIENCE SUMMER / /

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Position

mediator / brand manager / /

Technology

alpha / database technology / /

URL

http /

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