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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium Bart J. Bronnenberg,∗ CentER and Tilburg Jean-Pierre Dubé, Chicago Booth and NBER Matthew Gentzkow, Chicago Booth and NBER Jesse M. Shapiro, Brown Univ
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Document Date: 2015-03-19 08:44:11

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File Size: 379,18 KB

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City

Denver / Bernheim / Hartford / Chicago / /

Company

Scantrack / Bayer / Associated Press / The Nielsen Company (US) LLC / CPG / Cox / CVS / /

Country

United States / /

Currency

USD / /

/

Event

Product Issues / Product Recall / /

Facility

National Center / Marketing Science Institute / Brown University / University of Chicago Booth School / /

IndustryTerm

drink products / household demographic characteristics / food categories / Internet advertising / image-enhancing devices / online appendix / food products / healthcare / faulty product / food / retail channels / healthcare workers / healthcare occupation / store chain / food preparer / healthcare professionals / retail health categories / food preparers / metal fragments / health products / higher advertising intensity / panelists purchase more store-brand products / retail work experience / recent economic applications / online books / brand products / food preparer occupation / over-the-counter products / /

Organization

Marketing Science Institute / National Science Foundation / Brown University / University of Chicago Booth School of Business / Foundation for Scientific Research / U.S. Department of Education / Kilts Center for Marketing / the University of Chicago / James M. Kilts Center for Marketing / NBER / Brand Premium Bart J. Bronnenberg / ∗ CentER / Marketing Data Center / FDA / Initiative on Global Markets / Bureau of Labor Statistics / Neubauer Family Foundation / /

Person

Jean-Pierre Dubé / Kevin Murphy / Matthew Gentzkow / Grace Hyatt / Jeff Eastman / Todd Kaiser / /

Position

pharmacist / chef / physician / household head / head / representative / non-pharmacist / /

Product

Aleve / Advil / store-brand acetaminophen / product / /

Region

West Texas / /

URL

http /

SocialTag