TiVo Inc. / CBS / Viacom / The New York Times / Amazon / eBay / IDEO / American Idol / Procter & Gamble / Marketing Jim Stengel / /
Country
United States / United Kingdom / /
Currency
USD / /
Event
Man-Made Disaster / Business Partnership / Employment Change / Natural Disaster / Person Communication and Meetings / Product Release / /
IndustryTerm
work systems / videoon-demand services / opt-in online newsletters / pay-per-view services / online advertising / media owners / paid advertising / media environment / on-demand networks / media visionaries / tried and true systems / feedback on product / nontraditional marketing tool / television advertising / activities systems / mainstream media / value chain / media metrics / broader / media managers / advertising consumers / communications planning process / advertising life / mobile technology / mass media / media plans / advertising pre-market scores / retail partners / advertising / media / public relations / long value chain / media agency collaboration / media environments / /
The Future of Marketing Jim Stengel, Global Marketing Officer The Procter & Gamble Company Presented to the AAAA Media Conference Thursday, February 12, 2004