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The Journal of Product Innovation Management–353 The virtual customer Ely Dahan*,1, John R. Hauser Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA, USA Received 1 Decembe
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Document Date: 2002-10-02 17:41:31
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The Journal of Product Innovation Management–353 The virtual customer Ely Dahan*,1, John R. Hauser Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA, USA Received 1 Decembe