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Marketing plan / Strategic management / Strategic planning / Marketing / Plan / Marketing operations / Strategic information system / Management / Business / Planning


Published in Strategic Marketing and Management, H. Thomas and D. Gardner (eds.), John Wiley & Sons, Ltd, 1985, pp[removed]Reprinted with permission.
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Document Date: 2013-03-18 23:27:30

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Boston / Winston / New York / Chicago / /

Company

Prentice-Hall / Wilson / John Wiley & Sons Ltd / McGraw-Hill / Delphi / /

Facility

Prentice Hall / American Institute / University of Illinois / University of Pennsylvania / /

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cost accounting / library search / /

Organization

University of Illinois / Wharton School / David J. Reibstein Department of Marketing / American Institute for Decision Sciences / the University of Pennsylvania / University of Pennsylvania / Philadelphia / American Marketing Association / Conference Board / /

Person

Jean-Claude Larreche / David J / Stascha / Hammond / Robert A. Peterson / Abbella / Boyd / Harper Larreche / Gordon W. Paul / Van de Ven / Frank T. Paine / Leon Mann / Martin Arrowsmith / William R. George / Patricia Lanktree / Vijay Mahajan / Janis / J. Scott Armstrong / Paul J. Solomon / Guiltinan / /

Position

advocate / author / subjects representative / marketing planner / Planner / /

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Surveys Experts Planners Observation Prescriptions / Company prescriptions / Expert Prescriptions / /

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C / /

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New Jersey / Pennsylvania / Illinois / New York / /

PublishedMedium

Free Press / Human Relations / /

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