Wallendorf / Sturgis / Mecca / San Dimas / Daytona Beach / Los Angeles / Medina / Milwaukee / /
Company
BMW / JOURNALOF CONSUMERRESEARCHInc. / Consumer Research Inc. / Belk / Pearson / Harley Owners Group / Harley-Davidson Inc. / Harleys / riding a Harley to be a modern equivalent / /
Country
Vietnam / /
Currency
USD / / /
EntertainmentAwardEvent
the reverence / /
Event
Product Recall / M&A / Product Issues / Person Communication and Meetings / /
Facility
University of Portland / University of Chicago Press / club affiliation;see Fig / College of Business Administration / Oregon State University / /
IndustryTerm
transportation / paint / devotional services / rally site / suggested retail price / public relations firms / media representations / paint jobs / public relations / media-perpetuated stereotypes / /
Organization
School of Business Administration / Oregon State University / College of Business Administration / Bros Club / HDSC / University of Chicago Press / The University of Chicago / Little League / The Harley Owners Group / University of Portland / Portland / /
Person
Dude I Got / Evolving / Blair / John W. Schouten / James H. McAlexander / /
Position
hospital administrator / head of the group on runs / president / associate professor of marketing / assistant professor of marketing / researcher / president of the motorcycle division / the vice-president of motorcycle styling / the public relations manager / and the director of business planning / designated sergeant / LINE RESEARCH RESEARCHER TASKS PERSONAL EMOTIONS RESEARCHER / senior executive / Author / assistant road captain / road captain / director / school teacher / representative / official barrier / /
Journal of Consumer Research Inc. Subcultures of Consumption: An Ethnography of the New Bikers Author(s): John W. Schouten and James H. McAlexander Source: The Journal of Consumer Research, Vol. 22, No. 1 (Jun., 1995),