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Agriculture in Idaho / Simplot / Ad Tracking / John West Foods / Millward Brown / Salmon / Brand / Fish / Advertising / Marketing


CASE STUDY: John West ‘What makes John West the best?’ In early 2006, Simplot and agency Grey embarked on the development of a new television
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Document Date: 2007-07-18 09:00:00

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IndustryTerm

retail grocery category / included media buys / communications campaign / /

MusicAlbum

Alaska / /

Organization

The Lab / /

Person

Lisa Rizzardo / Ant Shannon / John West / /

Position

driver / fisherman / Senior Brand Manager / Director at Grey / market leader / Executive Creative Director / /

ProvinceOrState

Alaska / /

SocialTag