Evidon / AOL Advertising / Facebook / 7 Real Media / Craigslist / Yahoo! / Dell / Amazon / Wall Street Journal / O’Reilly & Associates Inc. / Google / YouTube / IE9 / John Wiley & Sons Inc. / Lawrence Erlbaum Associates / Measuring Usability LLC. / Microsoft / Privacy Choice / /
Country
United States / /
Currency
USD / / /
Event
Product Issues / Product Release / /
Facility
Carnegie Mellon University’s Pittsburgh campus / Yang Wang Carnegie Mellon University / /
IndustryTerm
privacy software developers / user advertising / online privacy / cookie-based opt-out tools / free consumer privacy tools / privacy-related services / online advertising / block web tracking / internet cookies / Internet Options window / opt-out tool / online activities / web browser / web-based opt-out tool / similar tools / advertising network / contextual and behavioral advertising / cookie-management tools / behavioral advertising / web searches / preferred Internet browser / Online advertisers / Online Behavioral Advertising Pedro G. Leon / web development / Internet connection / blocking tools / web browsing history / open-source tool / Online Profiling / privacy software / behavioral advertising notice / advertising / Internet options / social networks / respective tools / Internet users / opt-out tools / privacy tool / advertising networks / web tracker / online opt-out tools / web browsers / Web Bug / particular advertising network / Internet population / Web Privacy / conducted focus groups / privacy enhancing tools / bookmark tool / tailored advertising / advertising industry / advertising opt-outs / online tracking / Built-in tools / particular advertising / web trackers / Web Consortium / opt-out site / web bugs / Online Behavioral Advertising / targeted advertising / search engine / Internet Explorer / privacy tools / built-in browser tools / cookie management / antivirus software / /
OperatingSystem
Windows 7 / Microsoft Windows / Leopard / Mac OS X / /
Organization
TPL / Carnegie Mellon University / Pittsburgh / P3P CP / Digital Advertising Alliance / National Science Foundation / United States Federal Trade Commission / Congress / /
Person
Pedro G. Leon / Lorrie Faith Cranor / Johnny Can / Richard Shay / Rebecca Balebako / Al Shaar / Soltani / Yang Wang Carnegie / Wambach / /
Position
D. J. / General / general Internet population / Author / King / representative / curator / manager / addons manager / /
Product
PrivacyMark5 / TPLs / TACO participants / Ghostery / elements AdBlock Plus / elements Both IE / Firefox users / /
Why Johnny Can’t Opt Out: A Usability Evaluation of Tools to Limit Online Behavioral Advertising Pedro G. Leon, Blase Ur, Rebecca Balebako, Lorrie Faith Cranor, Richard Shay, and Yang Wang Carnegie Mellon University, P