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City Indianapolis / Reading / London / Boston / New York / Keystone / / Company Build-a-Bear / Strategic Horizons LLP / Harvard Business School Press / XM Satellite Radio / AOL / John Wiley & Sons / / Facility Prentice Hall / Building Great Customer Experiences / State College / / IndustryTerm web-based offerings / Online Experiences Bernd Schmitt / mundane services / technology-based experiences / / Organization Harvard / State College / / Person Dream Merchant / Kathy Spangler / Lewis P. Carbone / Nathan Shedroff / JAMES H. GILMORE / Brian Johnson / Alex Simonson / Addison-Wesley / Dianna LaSalle / Sullivan Spangler / Colin Shaw / Terry A. Britton / Brenda Laurel / Experiences Bernd Schmitt / Tom Peters / John Ivens / B. JOSEPH PINE II / Paul Nunes / / Position senior executive / Chief Xperience Officer / CTO / Chief Technology Officer / title Chief eXperience Officer / Chief eXperience Officer / Chief Revenue Officer and Chief Customer Officer / Chief Information Officer (CIO) / Chief Festival Officer / Chief Seduction Officer / Chief LoveMark Officer / Chief / Chief Wow Officer / Chief StoryTelling Officer / executive / Chief Marketing Officer / CIO / line executive / specific executive head / Chief Operating Officer (COO) / CeXO Chief / Chief Executive Officer (CEO) / senior marketing executive / Chief Seduction Officer / Chief LoveMark Officer / Chief / / ProvinceOrState New Jersey / Pennsylvania / Aurora / Massachusetts / Colorado / / PublishedMedium The Free Press / / Technology specific-purpose technologies / / URL www.strategichorizons.com/think / www.tompeters.com/slides / / 
THE EXPERIENCE ECONOMY Wanted: BY JAMES H. GILMORE AND B. JOSEPH PINE II L