Nordstrom / Wilson / Consumer Research Inc. / Walmart / /
Currency
pence / USD / / /
Facility
University of Chicago Press / Hong Kong University of Science / University of Miami / University of California / /
IndustryTerm
information technology / /
Organization
University of Chicago Press / The University of Chicago / Hong Kong University of Science and Technology / University of California / Berkeley / University of Miami / /
Person
Ann McGill / Rucker / Amy N. Dalton / Patti Williams / Gordon Moskowitz / Jaideep Sengupta / Chris Janiszewski / Bob Wyer / Andrew Hayes / Van Kamp / N. DALTON EDUARDO / EDUARDO B. ANDRADE / Tanya Chartrand / Gavan Fitzsimons / Coral Gables / /
Position
Author / editor / associate professor of marketing / assistant professor of marketing / coach / associate editor for this article / Preacher / /
ProvinceOrState
California / /
PublishedMedium
JOURNAL OF CONSUMER RESEARCH / The Journal of Consumer Research / /
Journal of Consumer Research Inc. The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects Author(s): Juliano Laran, Amy N. Dalton, Eduardo B. Andrade Sourc