University of South Carolina / Moore School of Business / The University of Chicago / University of Chicago Press / KU School of Business / University of Kansas / /
Person
Promothesh Chatterjee / Terry Shimp / Randall L. Rose / Pierre Chandon / Cunningham / Tom Kramer / Debbie MacInnis / Ashwani Monga / Caglar Irmak / /
Position
editor / chair and professor of marketing / assistant professor of marketing / Author / editor / the associate editor / associate editor for this article / Preacher / King / /
Product
errors / iPhone / Zune / iPod / Apple iPod / Microsoft Zune Portable Audio Device / /
PublishedMedium
Journal of Consumer Research / the Asus review / /