University of Chicago Press / University of Illinois / University Research Grant / University Business School / University B.E.S.T. Marketing Lab / /
IndustryTerm
Internet access / word processor / target product / online banking transactions / thought protocols / information technology / Internet access Bed / recall protocols / desirability-positive product / online banking service plan / /
Organization
Korea University / University of Illinois / University of Chicago Press / The University of Chicago / Korea University B.E.S.T. Marketing Lab / Korea University Business School / /
Person
Geeta Menon / Kyeongheui Kim / John Deighton / L. J. Shrum / Jo Kim / David Silvera / Robert S. Wyer Jr. / Yeung-Jo Kim / / /
Position
Author / editor / word processor / editor / the associate editor / associate editor for this article / Professor of marketing / both / professor of marketing / research associate / /
Product
more desirability-related features / /
PublishedMedium
Journal of Consumer Research / /
Technology
recall protocols / information technology / 3 EVALUATIONS AND THOUGHT PROTOCOLS / word processor / /