Jim Shah / Bayer / Consumer Research Inc. / Pearson / SPSS / /
Country
United States / Netherlands / /
Currency
USD / / /
Facility
University of Chicago Press / Hong Kong University of Science / /
IndustryTerm
web survey / information technology / purchase products / energy / /
Organization
UCLA / The University of Chicago / University of Chicago Press / Hong Kong University of Science and Technology / School of Management / Los Angeles / Research Grants Council of Hong Kong / /
Person
Ann McGill / Amy N. Dalton / Pierre Chandon / David Alexander / STEPHEN A. SPILLER / John Lynch / N. DALTON STEPHEN / Baba Shiv / / /
Position
Author / using Preacher / assistant professor of marketing / associate editor for this article / associate editor / /
Journal of Consumer Research, Inc. Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals Author(s): Amy N. Dalton and Stephen A. Spiller Source: Journal of Consumer Research,